Communications Strategy & Execution
Here at McLean PR Group we communicate your story to the people who
matter to your business, organization or issue. We work with you to
craft your story into messages, sound bites, collateral and images
that compel your stakeholders to listen, care and act.
No audience intimidates us. Whether embarking on an internal
communications campaign or looking to quell noise surrounding a
crisis, the McLean PR Group will help you determine the right
communications strategy and execute it.
Multi-Medium
Documentaries & Commercials
Whether it is a thirty second commercial spot or an hour long
documentary, a well crafted film can not only entertain, but
instruct and sway one's views like no other medium. Through sight
and sound, it can work as a helpful fundraising or lobbying tool.
With clever product placement, it can work as an effective
advertisement. A well produced film, documentary or commercial will
garner the respect and attention of your target constituencies.
Film making has always been a collaborative effort. Today's
techniques and the “bells and whistles” of digital film making,
require producers to chock full their creations with sound, graphics
and animation. These works of art are scalable to any environment,
from streaming internet, to board rooms, to gain screens on trade
show floors. For any film to be effective, market strategists must
work together with creative writers, computer engineers, high tech
artists and production companies. Since the ability to work as a
cohesive is the strongest asset of The McLean PR Group, Inc., we
create broadcast quality commercials and documentaries that, when
well placed, give you the market edge.
Lights! Camera! Action!
Research & Strategy
Do you really know what your customer, the media and your
competition thinks of your company and its product? Have you asked
them?
McLean PR Group provides quantitative and qualitative research that
helps companies and organizations uncover business critical
information. From focus groups to market studies, we delve deep into
the business issues that impact our clients' business success.
At McLean PR Group we leverage a proven research methodology to
arrive at fact-based analyses, clear and concise recommendations and
inventive solutions. Our reports marry a set of strategies with a
plan for tactical execution ensuring that our clients have a roadmap
for overcoming business challenges and exploiting opportunities.
Marketing & Brand Management
At the heart of every successful marketing campaign is a strong
brand. McLean PR Group has a dedicated staff to help your company
build or enhance its brand. From logo creation to capturing your
brand promise, our team of cunningly creative branding professionals
will help you establish a to-die-for brand that incites your
customers, investors, employees, business and the media to take
action.
McLean PR Group works with clients to develop and implement creative
marketing programs designed to grow profit, market share, customer
loyalty and market visibility objectives. No idea is "too out there"
for the McLean PR Group team. We approach marketing programs with
the objectives of getting noticed, making a lot of noise and getting
our clients recognized.